Meeting Mojo exists because people want to get together at events to decide whether they can do business with each other. Business interactions are so personal, they become a relationship – whether it lasts 5 minutes, 5 years or 5 decades.

Maybe it’s not surprising that we’re occasionally asked if our software can automatically set up 1:1 meetings between attendees with matching preferences. After all, dating websites do this all the time…

Here are 3 reasons why we don’t think this works for events that have business development as a value proposition:

1. Nobody knows your business better than you. Especially not a computer…
2. You make friends. For whatever reason, some of them stop being friends…
3. Creating an online profile from a series of tags and potted questions can hide the multiple messages that convey the true nature of your business.

So we don’t do auto-matching because doing business at events is not a mechanical process, you don’t want to be matched up with an enemy and you want the freedom to create a profile that appeals to the kinds of people you can do business with. We’re not against it as it has its place in a number of scenarios – we just don’t do it.