What’s in a name?

SEO (Search Engine Optimization) reviews always tell you to improve your internet search engine ranking by including keywords that describe your product. If you’re selling clothing, for example, this is fairly straightforward as words like shoes, shirts and dresses are commonplace in speech and the written word. But even in the events industry, ‘one-to-one meetings‘ are relatively little known (we are changing that!) and, to make matters worse, different event managers use different variations of thie term. Here’s a selection of words and phrases we’ve encountered over the years:

1:1          one-on-one

1-to-1        appointments       b2b


face-to-face       business exchange          meet the buyer

meet ups     partnering      1-2-1

pre-booked meetings                 speed-dating

speed-networking       round tables         sessions

On the bright side, whichever name you use for your [insert phrase here] meetings, our ‘one-to-one meeting software’ meets almost any requirement.